Every record we release in 2018 on vinyl or digitally. Subscriber exclusives. Guaranteed rarest variant of each pressing available. A portion of the proceeds from every subscription donated to The Trevor Project, Planned Parenthood, & the NAACP Legal Defense Fund.
Subscriptions are a lot of work. So we've always avoided them. Last year, though, we really began focusing on how music can help console and empower along with the ways we can best elevate and support the people whom need it most as a company. In the past, we've made one-time donations to organizations doing work we feel is important, but the issues these organizations are fighting for are not going away, so we feel they require an effort on our part that won’t either. We came up with a few long-form ideas that we, as a company, can be implementing to give back more—and you're lookin' at one of 'em.
Our 2018 label subscription builds off of the modest success of our 2017 (first!) offering and represents a broad scope of genres and artists from diverse geographies spanning the entire globe. We think we've put together a great selection of albums at an incredible value and hope you'll feel the same. Thanks!!
-Danielle, Robbie, Seth & Kevin
We created the tiers with flexibility in mind. There are three and each is slightly different:
Y'know, there's really just no way to know! Exciting? Dangerous? I dunno. Since you're here, though, there's a good chance you know what we're about. 2018 sees us building upon the last ten years of releases—and though we're not big on genre-tagging—you can expect a great mix of the indie / emo, math rock, post rock, shoegaze and indie pop we've come to be more known for throughout the years. We see running a record label less as a business and more as curating and elevating meaningful and worthwhile music; this subscription is at the very core of that.
Dang, two in a row that we can't concisely answer! So, at the time of my writing this in November 2017, we can't say with any certainty how many releases will be part of this subscription in total. We can say there will be at least 13 (about one per month, for those keeping score at home). We expect to be releasing 15-18 records in 2018. If you're worried about us not hitting this mark for whatever reason, consider we released 17 records in 2016 (along with 12 more in our companion cassette subscription series) and 24 in 2015, etc. etc. etc.
To expand upon the above question some, again, we don't know for certain all of the records we will be releasing in 2018. That said, we also can't announce some of the records we do know we'll be releasing in 2018 just yet but we can say there will be new music from No Vacation, Queen of Jeans and Gulfer.
Here is what we have announced for 2018 so far:
In addition to every album we release in 2018 on vinyl (and your choice of a FLAC, ALAC, MP3 320, MP3 VBR or AAC 256 download), you'll receive exclusive merch, an exclusive t-shirt and other subscriber exclusives like a chance at signed vinyl or test presses for every release. You'll also receive a re-usable discount code good for 15% off anything in our store. If enough people subscribe, we will make an exclusive vinyl variant for subscribers for every record we release in 2018.
Our digital subscriptions entitle you to every record we release in 2018 in your choice of a FLAC, ALAC, MP3 320, MP3 VBR or AAC 256 download. You'll also receive a re-usable discount code good for 15% off anything in our store.
All records will be shipped via USPS Media Mail. The subscriber exclusives will be shipped via USPS Priority Mail. If you'd like to arrange for a different shipping method for your subscription, you can email robbie at topshelfrecords dot com and we can potentially work something out for you, but it will cost more.
Please email robbie at topshelfrecords dot com and we'll see what we can arrange for you.
Early bird gets the worm, or whatever. You'll always get the most rare variant available for each release at the time you place your order for the vinyl subscription. That means if there is a variant /150 that has since sold out prior to you subscribing, and a variant /250 is available, you will receive the variant /250. This applies to any records that are currently released or are currently in a pre-order state at the time you place your order. If enough people subscribe initially, we will make an exclusive vinyl variant for subscribers for every record we release in 2018. If there is another variant you would live at the time a pre-order goes up please let us know.
We will be donating a fixed percentage from every subscription equally to The Trevor Project, Planned Parenthood, and the NAACP Legal Defense Fund ($6 for our annual subscriptions and $1/month for our monthly subscriptions). We wanted to give people a chance to increase the amount that will get donated. If you decide to pay more than the listed price, 100% of that amount will be donated equally to each respective organization. For example, choosing to pay an extra $30 would yield an extra $10 for each organization.
You might be interested in our monthly bandcamp subscription. It comes with it's own set of unique subscriber exclusives and is on a rolling month-to-month subscription—like Hulu or Netflix or Spotify. Cancel whenever you want or just keep enjoying the records we release every month, straight to your bandcamp collection.
This item is a pre-order and will not be available until it is manufactured and delivered to us.